Stories are all over the place.īeyond the ads that everyone sees on TV, stories of Duluth Trading’s history and products – interesting, authentic stories – are everywhere on the Duluth website.
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They don’t sell on price, and they don’t ramble about technical features that nobody outside the marketing or product development teams would understand.ĭuluth Trading also takes a “how to” approach in some ads, like the Longtail T-Shirt ads that explain how to fix plumber’s butt and how to un-plumber a butt. If you deal with the discomfort or frustration illustrated in the ad, you almost feel stupid for not buying a product that makes that issue go away.Īlthough the thing that sucks about other products and the thing that’s awesome about Duluth Trading are exaggerated in the ads, the scenarios are relatable and believable. That’s the basic formula for most Duluth ads. This is the thing about a Duluth Trading product that’s awesome. This is the thing about other products that sucks. The marketing nerd in me thought it was brilliant, and I had the same reaction to just about every other Duluth ad I’ve seen.
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I remember the first time I saw a TV ad for Duluth Trading Buck Naked Underwear with a big, burly guy pole dancing. It’s pretty much the best jacket I’ve ever owned.
Comfortable, durable, warm, lots of pockets, and it doesn’t look so casual that I can’t wear it to a business meeting. I went with the Fire Hose Chore Coat in the Texas Tea color. I loved the ads so much that I wanted to reward them with my business. I can honestly say that Duluth Trading Company ads are the most consistently outstanding ads I’ve seen during the past few years. Then Duluth Trading Company popped into my head. I’m not extravagant or snobbish by any means, but I did want something different. When I started looking for a new jacket, I browsed the websites of the usual big box stores and sporting goods stores. Of course, if they wanted to send me a little something, it would be insulting for me to refuse. And I’m not receiving anything in exchange for what I’m about to say. First, let me say I have no connection whatsoever with Duluth Trading Company unless you count the jacket I just got as an early Christmas present.
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